Prides

“Stadium-sized sound." - THEGUARDIAN

 

"Scorching live shows and engrossing singles. Crisp, stylish synth-pop with huge choruses"-

CLASH

 

"It's the remarkable confidence of this young trio that baffles every time the play buttonishit...they've got us locked in their grip again." - THE LINE OF BESTFIT

 

"Suckers for gigantic hooks and showy synths...absolutely massive." -DIY

 

"It's sure to turn the heads of sentimental festival-goers, compilers of sportingmontagesequences and Brit Awards judges before long" - EVENINGSTANDARD

 

Today (16/9/16) Glasgow-based duo Prides return with their new single ‘Are You Ready’ -thesecond cut to be revealed in this exciting new phase of their career, in the build up tothemuch-anticaped release of their second full length album - penned for release in2017.

 

Stream ‘Are You Ready’ here:https://soundcloud.com/pridesband/are-you-ready-1

 

The new single follows their comeback single ‘Rome’ - released earlier this year tofeverishexcitement from the pair’s loyal fanbase. Another hugely accomplished release ‘AreYouReady’ sees Prides continuing their natural move towards a well-rounded, guitar/drumledsound, complimented by elegant electronictouches.

 

Prides sound like they're having fun again, like 'Rome’ before it, the new singleencompasseseverything that people love about the band, adding a healthy dose of irresistibleexuberanceandenthusiasm.

 

Speaking on their absence from the limelight, and how it feels to be releasing newmusicagain, the band said: "We locked ourselves in a cabin to work on new material, withtheconscious consideration to do whatever the hell wewanted.”

 

‘Are You Ready’ sparks to life with some swirling fret work from Callum Wiseman,beforeStewart Brock’s instantly recognisable vocals open up beautifully. Backed up by someelegantsynth work and electronic flickers, the track deftly shifts into its huge, call-to-armschorus.

 

Originally starting life a stripped back 80's inspired electro ballad - according to the band,‘AreYou Ready’ was one of the first tracks the pair wrote this year, perfectly symbolisingwherethey are headingmusically.

 

"Lyrically it's about forgiveness” explain the band. "It's about those long nights you stayawaketrying to figure out what you want, talking till the early hours, drinking too much, smokingtoomuch, thinking too much. Saying the wrong thing, saying the right thing, sayinganything."

 

You can certainly hear from the new material that Prides are pushing themselvesforward,looking to better themselves; not afraid to take chances andexperiment.

 

To mark the release of the new single, the duo will be headlining DIY Magazine’s All DayeratBoston Music Rooms in London, on October 2nd. Tickets can be purchased viaDICEbelow. Support from Eat Fast, Will Joseph Cook, Trudy and The Romance andTBAspecialguests.

https://dice.fm/event/diy-all-dayer-2nd-oct-boston-music-room-london-tickets

 

Prides have consistently proved themselves to be band with big songs, and equallybigcrowds. 2 years ago the band played the Commonwealth Games closing ceremony to7.5million people on BBC1, shortly followed by an invite to support Blink-182 at  Brixton  Academy, and subsequently selling out two UK tours of their own. 2015 then sawPridesconquer the festival circuit - performing at Glastonbury, T in the Park, Latitude and Reading&Leeds Festivals, but this year, Prides are going back to their roots, falling back in love withtheprocess of writing music, and sharing that with theirfans.

 

‘Are You Ready' is outnow.

Agent
Paul Buck
Assisted by: Jacquii Eldridge jacquii@codaagency.com