Lido

Born in Haugesund, Noway, the musical life of Peder Losnegård began at age 2 with a drum set. Motivated by nothing more than sonic curiosity, he began a 21 year obsession. At age 6, he was drumming on television. At age 10, he added piano, recreating the gospel chords of choir at his father’s church. At age 11, he discovered software on his father’s computer that allow him to produce his first song, ‘Popa’ (a literal reaction to a family birthday cake, translated ‘I’m Full’). By age 16, the software had become a lifestyle and Peder had become a pop star in his home country.

 

His pop music was entirely self-written and self-produced. The reason for this was accidental. “I always thought that every artist made their own beats, and every artist wrote their own lyrics. I was just sitting in my room doing all of those things, because I thought I had to, in order to do one of them.” Obsessed at the time with the sounds of American urban, his tastes “evolved in the same pattern that music evolved...gospel became R&B, which became hip-hop, which became electronic.” To find an artistic balance with his pop career, he began to experiment with club music, a style he could only describe as “light hearted...and fun?” The songs became a project, which built him a following around Europe, and punched his first ticket to America. Over the next few years, he made several careers. He produced for artists like Chance the Rapper and Banks. He composed music for and performed a concert with the Norwegian National Orchestra. And he began a new project.

 

Finally, at 24, Lido gives Peder Losnegård a platform that is uncompromisingly his own.

 

Lido began as a collection of his songs too strange to work for anything else, but too good to be thrown away. The songs that comprised his first EP was pulled from pieces all over his music career: top lines from pop songs; tracks from movie pitch songs, intro music from old live shows; all united only by the fact that he had nowhere else to go. This became the guiding principle of Lido; to “combine everything [he] love[s] about music...without worrying about where it’s gonna go.”

 

And so, it goes. His newest single, "Crazy," pairs a Blackstreet sample with a gospel choir, promising a debut album that will match the energy of electronic with the emotions of R&B; the melodies of pop with the unpredictability of jazz. “Everyone always wants to make boundary-less music; and for me the way to do that was to create a platform where that stuff wasn’t important. Not just, ‘break the boundaries of club music,’....literally just make music that...never considered them in the first place.”

 

It’s not a fusion of specific genres, but a happy dismissal of the concept of them. And thus, it’s the story of Peder’s music career; a blissful ignorance toward boundaries. “I guess I tried it because...I don't know. No one around me [in Norway] knew enough to tell me it was something I couldn’t do. Why is jersey club different than gospel? What’s the difference between a symphonic orchestra and my dad’s computer?

Agent
Cris Hearn
Assisted by: Cecilia Chan Cecilia.Chan@CodaAgency.com T: +44 (0)20 70172500 F: +44 (0)20 70172555