It's pretty hard to believe but 12 months ago, Harley Streten aka FLUME had barely made a mark on the national consciousness. The then 20-year old had just one single ('Sleepless') and one remix (Hermitude's Hyperparadise) to his name. The buzz was growing, thanks in part to a standout afternoon performance at Splendour in the Grass, but his audience was confined largely to fans of underground electronica propagated by rising tastemaker label Future Classic.
'Zeitgeist' is an awkward and overused word, but Flume captured it. Lead single, the double-platinum selling 'Holdin On' came out and people went nuts. The album came out in November 2012 to rave reviews ('scarily close to perfect', said Rolling Stone) and debuted at #2. 'On Top' came out and once again people were hooked. He played countless festivals - Golden Plains, Falls and an especially memorable Laneway Festival headline slot - and fans couldn't get enough. He was the highest-polled local artist and most-polled artist overall in triple j's Hottest 100. At one point, Flume was playlisted on community radio, triple j and commercial radio simultaneously. In February, Flume peaked at #1 on the ARIA Chart, two months after its release. In April, he sold out a mammoth 37,000 ticket national tour, including two Hordern Pavilions, two Festival Halls and a maximum capacity Riverstage.
Flume continues to make serious inroads overseas, selling out headline shows in NYC, LA, London, Paris and Berlin. This October, Flume crosses the Tasman for his first New Zealand headline tour, with five shows announced and over 11000 tickets already sold. He then jumps back up North to join like-minded producers Disclosure on their massive, sold-out national UK tour.
And the best part? The music is really, really good. The producer (don't call him a DJ) creates complex, intelligent, original productions that sound great wherever you're listening - all from the bedroom of his parents' house, where he lives when he's not on tour.
Tom Schroeder
Assisted by: Claire Bewers claire@codaagency.com Olivia-Jane Ransley oliviajane@codaagency.com